Nice to meet you!
 
I am Renata, a versatile digital designer based in Ireland. With over 10 years of experience, I have refined my skills in prototyping, sketching, producing, designing, animating, and researching across various industries.

My journey has allowed me to collaborate with people from diverse backgrounds and cultures, teaching me the importance of listening, note-taking, asking questions, and embracing continuous learning.

As a User Interface Principal Engineer (UX/UI) at Dell Technologies, I specialize in leveraging AI-driven search experiences to enhance customer interactions and optimize digital journeys. My strong background in user-centred design, strategy, and problem-solving fuels my passion for creating intuitive, high-impact solutions that address real user needs.

I hold an Honors Master's in Applied Digital Media and a Bachelor's in Communications (Advertising Major), blending creative and analytical expertise to shape digital experiences.

Before joining Dell, I led digital strategies for some of the world's biggest brands—including Microsoft, Heineken, PepsiCo, and Mercedes-Benz—during my time at Havas. Driven by innovation and continuous learning, I thrive on challenges that push me to think beyond conventional approaches.

I excel at bridging the gap between design, technology, and business goals, ensuring that digital products are both aesthetically engaging and strategically impactful. Let’s connect and explore how user-centered design can drive the future of digital experiences.